Social Media Optimization (SMO) is the process of enhancing a brand’s presence on social media platforms to increase engagement, visibility, and traffic. It involves optimizing profiles, creating shareable content, using relevant hashtags, engaging with the audience, and leveraging analytics for performance improvement. SMO strategies include consistent posting, influencer collaborations, social ads, and integrating social sharing buttons on websites. It helps in brand awareness, customer interaction, and lead generation. A well-optimized social media presence strengthens credibility, builds a loyal community, and drives organic reach. SMO works alongside SEO to boost online visibility and improve digital marketing effectiveness.