Online Reputation Management (ORM) involves monitoring, influencing, and maintaining a positive brand image on digital platforms. It includes managing online reviews, responding to feedback, addressing negative content, and optimizing search results. Key strategies include SEO, social media engagement, content creation, and crisis management. ORM helps businesses build trust, enhance credibility, and attract customers by ensuring a strong digital presence. Proactive reputation management prevents misinformation and mitigates damage from negative publicity. With increasing online interactions, brands and individuals must consistently monitor their reputation to maintain a positive perception, improve customer relationships, and drive long-term business success.