Content marketing is a strategic approach focused on creating, distributing, and optimizing valuable, relevant, and consistent content to attract and engage a target audience. It includes blog posts, videos, infographics, podcasts, eBooks, and social media content. The goal is to build trust, establish authority, and drive customer actions without direct promotion. Effective content marketing involves keyword research, storytelling, SEO integration, and audience engagement. It enhances brand awareness, improves search rankings, and generates leads. By delivering high-quality content tailored to user needs, businesses can nurture relationships, boost conversions, and sustain long-term growth in the digital landscape.